Privacy Policy

We at advanced audience GmbH ("advanced audience") know that the careful handling of your personal information is important to you. Therefore, the protection of any data is of the highest and primary importance to advanced audience GmbH. One of our principles is to fully respect the right to informational self-determination. advanced audience feels obligated to comply with the data protection regulations regulated by law in Germany and Europe without any ifs or buts. In addition, advanced audience strictly adheres to the principles of the EDAA. For this reason, we provide information here about how data is handled at advanced audience.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the advanced audience GmbH; in particular, in accordance with the legal permissions pursuant to Article 6 (1) (a) (consent), (b) (contractual performance), and (f) (legitimate interest) of the GDPR. By means of this data protection declaration, we would like to inform you about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, by means of this data protection declaration, data subjects are informed about the rights to which they are entitled.

As the controller, the advanced audience GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transfers can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of the advanced audience GmbH is based on the terms used by the European Directive and Ordinance when issuing the Data Protection Regulation (DSGVO).

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions with data protection character, is:

advanced audience GmbH
Alte Jakobstrasse 79/80
10179 Berlin Germany
Tel.: +49 (0)30 530 49 669
E-mail: [email protected]
Website: www.advanced-audience.com

3. Data protection officer

The data protection officer of the controller can be reached directly as follows:

Alte Jakobstraße 79/8
10179 Berlin Germany
E-mail: [email protected]
Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies & pixels

We store so-called cookies to provide you with an extensive range of functions and to make the use of our website more comfortable. Cookies are small files that are stored on your computer with the help of your Internet browser. If you do not wish cookies to be used, you can prevent them from being stored on your computer by making the appropriate settings in your Internet browser. Please note that the functionality and scope of functions of our offer may be limited as a result.

In addition, we occasionally use so-called tracking pixels and, where applicable, these are used by third parties. Tracking pixels are small graphics on websites that enable log file recording and log file analysis and are often used for statistical evaluations. Such tracking pixels are also integrated on our pages. When you visit our pages, a direct connection between your browser and a server of us or the third party can be established via the tracking pixel. We or the third party thereby receive from your browser, among other things, the information that our page was called up from your end device. If you are a registered user of the third party, the third party can assign the visit to our pages to your user account. We would like to point out that we, as the provider of the website, have no knowledge of the content of the transmitted data or its use by the third-party provider. We can only select which segments (such as age, interests, etc.) should be displayed our advertising. By calling the pixel from your browser, we or the third party can see whether an ad was successful. This allows us to record the effectiveness of the advertisements for statistical and market research purposes.

5. Log data: Collection of general data and information

The website of the advanced audience GmbH collects a series of general data and information whenever a data subject or automated system calls up the website. This general data and information is stored in the server's log files. The following can be recorded

(1) browser types and versions used
(2) the operating system used by the accessing system
(3) the website from which an accessing system arrives at our website (so-called referrer)
(4) the sub-websites which are accessed via an accessing system on our website
(5) the date and time of access to the website
(6) an Internet protocol address (IP address)
(7) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the advanced audience GmbH does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website and the advertising for these, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by the advanced audience GmbH on the one hand, statistically and on the other hand, with the aim of increasing the data protection and data security of our enterprise. Thus, we ultimately ensure an optimal level of protection for the personal data we process. The legal basis for the temporary storage of the data is Art. 6 (1) lit. f DSGVO. These purposes also include our legitimate interest in data processing according to Art. 6 (1) lit. f DSGVO. The data contained in log files are deleted after seven days at the latest. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

6. Contact possibility via the website

Based on statutory provisions, the website of advanced audience contains data that enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by means of a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. No disclosure of this personal data to third parties will take place. For the purpose of transmitting data via the contact form, Contact Form 7 plugin is used.

7. Routine deletion and blocking of personal data

advanced audience GmbH processes and stores personal data of the data subject only for the time necessary to achieve the purpose of storage or as otherwise provided for by the European Directive and Regulation or other legislator in laws or regulations to which advanced audience GmbH is subject. If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

8. Data protection provisions regarding the use and application of Google Analytics (with anonymization function)

advanced audience GmbH has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed.

A web analysis is mainly used for optimizing a website and for cost-benefit analysis of internet advertising. The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. advanced audience GmbH uses the add-on "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this add-on, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if access to our Internet pages takes place from a Member State of the European Union or from another state party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services related to the use of our website. Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above.

By setting the cookie, Google is enabled to analyze the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject. By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties. The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser. Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics and related to a use of this website as well as to the processing of such data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on at the link. This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. Insofar as the browser add-on is uninstalled or deactivated by the data subject or another person attributable to his or her sphere of control, there is the option of reinstalling or reactivating the browser add-on. You can download this browser add-on here.

Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Universal Analytics across devices, you must opt-out on all systems used. You activate the opt-out cookie here: Google Analytics opt-out successful.

The use of Google Analytics is based on our legitimate interest in a needs-based design, statistical analysis and the efficient promotion of our website and the fact that your legitimate interests are not overridden, Art. 6 para. 1 lit. f DSGVO. Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/ and at www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link www.google.com/intl/de_de/analytics/.

9. Duration for which the personal data are stored.

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of the contract.

10. Rights of the data subject

Every data subject has the right, granted by the European legislator, to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact the Data Protection Officer or another employee of the controller.

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to obtain at any time from the controller, free of charge, information about the personal data stored about him or her and a copy of that information. Furthermore, the European Directive and Regulation Maker has granted the data subject access to the following information: the purposes of processing the categories of personal data processed the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or to obtain the restriction of processing by the controller, or a right to object to such processing the existence of a right of appeal to a supervisory authority if the personal data are not collected from the data subject: Any available information about the origin of the data The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right of access, he or she may, at any time, contact the data protection officer or another employee of the controller.

Every data subject affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data - also by means of a supplementary declaration - taking into account the purposes of the processing. If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact the data protection officer or another employee of the controller.

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to obtain from the controller the erasure without delay of personal data concerning him or her, where one of the following grounds applies and insofar as the processing is not necessary: The personal data were collected or otherwise processed for such purposes for which they are no longer necessary. The data subject revokes his or her consent on which the processing was based pursuant to Art. 6(1)(a) DSGVO or Art. 9(2)(a) DSGVO and there is no other legal basis for the processing. The data subject objects to the processing pursuant to Article 21(1) DSGVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) DSGVO. The personal data have been processed unlawfully. The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject. The personal data has been collected in relation to information society services offered pursuant to Article 8(1) DSGVO.

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of personal data stored by the advanced audience GmbH, he or she may, at any time, contact the data protection officer or another employee of the controller. The employee of the advanced audience GmbH shall arrange for the deletion request to be complied with immediately. If the personal data was made public by the advanced audience GmbH and our company is responsible for it pursuant to Art. 17 Para. 1 DSGVO to erase personal data, the advanced audience GmbH shall, taking into account the available technology and the costs of implementation, implement reasonable measures, including technical measures, to inform other data controllers which process the published personal data, that the data subject has requested from those other data controllers to erase all links to or copies or replications of the personal data, unless the processing is necessary. The employee of the advanced audience GmbH will arrange the necessary in individual cases.

Any person concerned by the processing of personal data has the right, granted by the European Directive and the Regulation, to obtain from the controller the restriction of processing if one of the following conditions is met: The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data. The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data. The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the assertion, exercise or defense of legal claims. The data subject has objected to the processing pursuant to Article 21 (1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the advanced audience GmbH, he or she may, at any time, contact the data protection officer or another employee of the controller. The employee of the advanced audience GmbH will arrange the restriction of the processing.

Any data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain personal data concerning him or her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to obtain that the personal data be transferred directly from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals. In order to assert the right to data portability, the data subject may at any time contact the data protection officer or another employee of the advanced audience GmbH.

Any data subject concerned by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to his or her particular situation, to processing of personal data concerning him or her carried out on the basis of Article 6(1)(e) or (f) of the Data Protection Regulation. This also applies to profiling based on these provisions. The advanced audience GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims. If the advanced audience GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to the advanced audience GmbH to the processing for direct marketing purposes, the advanced audience GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by the advanced audience GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data Protection Act (DSGVO), unless such processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may directly contact the data protection officer of the advanced audience GmbH or another employee. In addition, the data subject is free to exercise his/her right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

Any person concerned by the processing of personal data shall have the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is made with the data subject's explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, the advanced audience GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the data subject's involvement on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact the Data Protection Officer or another employee of the controller.

Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact the Data Protection Officer or another employee of the controller.

11. Changes to the data protection declaration

We would like to point out that we may change or update this data protection declaration from time to time. We will publish the corresponding changes here.